Laboratory STADA

Laboratory STADA organized the Conference of Active Pharmacy, an event aimed at professionals from the world of health and medicine.

Focus Events created, designed and produced an event with a television format which was innovative with respect to previous editions. A programme, which broadcasted the contents from a set in Badalona, and that could be followed live from 4 Spanish cities (Valencia, Barcelona, Bilbao and Seville).

The programme, presented by Susana Roza had guests such as the magician Jorge Blass, the trader and extreme sports athlete, Josef Ajram; Carles Torrecilla, Professor of Marketing Management at ESADE; Ferran Ramon-Cortés, Communication Expert and Director of Institut 5 Fars; and Diana Gavilán, expert in Sensory Marketing.