Celebration of the centenary of Roca

  • Date
    Barcelona, 2017
The ROCA company celebrated the 100th anniversary of its activity in the Oval Room of the MNAC. The central event was a party attended by more than 700 guests from around the world, and Catalan and Spanish authorities, and closed an intense year of celebrations, one of which was also produced by Focus Events, in the Llotja de Mar last Month of May.

On this occasion, the communication services agency Ulled, responsible for organizing all these events, led a project that included the artistic participation of La Fura dels Baus, the singer Rosario Flores and with the coordination, technical production and scenic services of Focus Events that designed a specific team to face all the aspects that make up the event; from the operative of transfer of the guests from the different hotels, through the technical and artistic production of the space, the works of art and graphic applications, the management for the attention to the guests, to the coordination of any small detail involved in the act.

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